1. 目的

   This policy is intended to clarify the nature of web content management system (CMS) usage, including the creation of content on the 俄亥俄州.edu website and the responsibilities of users with access to manage content on the web CMS, as well as outline the services provided by university communications and marketing relating to the web CMS. Additionally, this policy strives to outline the conditions under which such services are provided. 

2. 范围

   newbb电子平台网站(Ohio ..edu and its connected and affiliated properties and subdomains) is a strategic tool and the primary location for stakeholders, including prospective students and their influencers, 校友, 大学社区, 以及行业合作伙伴, to find information about university offerings and activities. 

   This service is not available for course materials, personal use as a personal portfolio of work, 或者个人网站. This service is not available to students or student organizations, as outlined on the 网站服务水平协议. Preconfigured access to levels are assigned on an individual basis within the web CMS. 

   User experience with the website affects the university's perception in the public marketplace and internally. Incorrect information or difficulty finding information can have a negative impact on the university overall enrollment. It is essential that information delivered on and by the Ohio university website tells a cohesive and authentic story that is accurate and upholds a good user experience in web design and functionality, 以及无障碍的法律标准 信息安全. 

3. 角色

   为了实现这一目标, university communications and marketing oversees all web design and development, 以及内容治理, in partnership with communicators across the university. The office of information technology ensures maintenance and successful performance of the housing and server technology that supports the website.

   1. Role of university communications and marketing

      University communications and marketing's web team works with units requesting new websites or pages, 网站重新设计, 网站重组, creating strategies and space for new programs, 和更多的. 支持包括:

      1. Consulting on information architecture, page design, and user experience. 
      2. Designing and building key landing pages in partnership with stakeholders, including collecting photography and/or videography, 必要时抄写. 
      3. Web analytics management and configuration. 
      4. Training and resources for web CMS users. 

   2. Web CMS用户的角色和职责 

      Web CMS websites must be sponsored by a faulty or staff member, and that person agrees to take responsibility for the content of that website. 查看web CMS用户角色的详细信息. 

4. 模板和品牌标准

   Branded templates provided by UCM must be used for all Ohio university websites on the 俄亥俄州.edu域名内置在web CMS. The branded template options provide instant identification as an Ohio website, incorporating the correct use of the Ohio university logo and official colors, 包括标准化的菜单设计, as well as footers with required links and legal content. Use of these templates under one content management system enhances search capabilities across all university sites and supports usability by providing consistent, 简化的导航. Website content created by web CMS users within departments/units must adhere to identification standards as outline in 俄亥俄品牌. 

5.  网站的可访问性

   Website content must meet accessibility standards in section 508 and web content accessibility guidelines at the level determined by OIT. These standards are part of the web accessibility initiative (WAI), a working group of the world wide web consortium.  

   1. The required fields built into Ohio's web CMS template facilitate the adherence to accessibility standards. 
   2. 适当的newbb电子程序, involving content added by individual web editors, remains the responsibility of the department/unit's website sponsor(s). 

6.  网站审查和政策违反 

   1. Ohio university websites should be reviewed by site managers as needed within a minimum period of six months to ensure that outdated information is revised or removed. 
   2. UCM and OIT will utilize site auditing tools and conduct random page audits on a rotating schedule to ensure that all guidelines are being followed. 
   3. UCM reserves the right to remove web CMS access, 实时出版权, and/or page content that violates the website policies as defined. 

7. 联系信息 

   For questions or concerns regarding the use of the web content management system, please contact university communications and marketing. 

8. 政策评估

   This policy will be reviewed periodically and updated as necessary to ensure its relevance and compliance with applicable laws and regulations. Users are encouraged to familiarize themselves with the most recent version of the policy. 

   通过使用web CMS, 用户承认他们已经阅读了, 理解, 并同意遵守这项政策. 

表格、参考资料和历史

1. 形式

   The following forms are specific to this policy:

   1. 网络出版商协议 

2. 参考文献

   The following items are relevant to this policy:

   1. 资讯科技政策
   2. 政策04.001 Information Technology Accessibility 
   3. 网页内容易读性指引
   4. 第508节
   5. 网站服务水平协议
   6. 角色和职责 
   7. Google Analytics用户策略

3. 历史

   There are no prior versions of this policy.