市场营销
获得关键技能的更多方法
市场营销 is the lifeline of any organization, connecting the business with its customers.
Today’s business environment is dynamic. 社交媒体的出现, 数字营销, and the explosion of mediums where customers can be reached, make it more important than ever that students understand the analytical, 技术, 以及商业的创造性方面. From the psychology of consumer decision-making to marketing in a digital world, newbb电子平台商学院涵盖了一系列的主题，帮助你为工作做好准备.
Students that major in marketing will graduate with a Bachelor of Business Administration degree (BBA).
实习及就业安排
在我们的2022届市场营销毕业生中，92%的人在毕业后的六个月内获得了就业或继续教育等积极成果. Many students have even accepted offers during their senior year. Many students have even accepted offers during their senior year.
我们的 商业学术咨询 & 职业服务 中心在科普兰大厅现场, ready to help you understand how to use good career marketing strategies, 从大一开始. We’re ready to help you find the perfect internship or job. 除了招聘会, 和大学就业冠军, you’ll have access to BOBCAT 职业生涯Link, a web-based system where employers post positions, 审查简历, 与候选人建立联系. +, 参加研讨会, 研讨会, 甚至还有一对一的指导，以确保你以正确的方式展示自己，实现你的职业目标.
最近的实习和工作安排
- AT&T
- 卡地纳健康
- Cison
- 戴尔的技术
- Ethicon -约翰逊 & 约翰逊
- 惠普
- IGS能源
- JM等的
- 摩根大通
- 微软
- 在全国范围内
潜在的职业
市场营销的职业有很大的不同. 你可能处在一个非常有创意的领域, or you might choose professional sales, 甚至是物流和供应链. The marketing discipline is where creativity meets 研究. 潜在的职业包括:
- Professional sales — Learn more about sales careers through the 雪利销售中心.
- 零售业
- Market 研究 and 分析 — Learn more about marketing 研究 and 分析 through the Center for Consumer 研究 and Analytics.
- 品牌管理
- Advertising and marketing communications
- Logistics 供应链管理
市场营销专业
查看 市场营销专业目录页面 in 俄亥俄州's Undergraduate Catalog to see additional requirements, such as Individual Core Requirements or Introductory Cluster Requirements.
市场营销专业的学生必须完成6个学分的市场营销选修课程. Students are encouraged to follow a specialized track from the available options: Sales, 营销传播, 服务接触, 市场与社会, 通道的关系, 和研究 & 分析. 遵循特定轨道的学生有望在他们感兴趣的领域获得更好的学习经验，并且能够在他们寻求职业发展时确保竞争优势. Selection of a track is highly recommended, however, it is not required.
核心课程(必修课)
- MKT 3580 - Foundations of Professional Sales
- MKT 3790 -市场研究
- MKT 4440 -消费者行为
- 市场营销策略
Specialized 市场营销 Tracks (Optional)
销售跟踪
销售轨道提供了专业销售理论和实践的平衡，以发展在专业销售和销售管理职业中取得成功所必需的能力. Students will learn the underlying principles and theories that drive planning, 组织, 管理销售流程. By 发展中 an understanding of consultative and relationship building sales approaches, 学生将学习说服和演讲技巧，以提高组织销售部门的收入. Complete six credit hours from the following courses:
- MKT 3600 -企业销售
- MKT 4580 -销售管理
- MKT 4680 -咨询销售
- MKT 4780 – Sales Strategy and Technology
- MKT 4900 – Special Topics in 市场营销: Sales Competition
营销传播轨道
The marketing communication track provides a foundation of communication theory, 研究, and knowledge within each element of the promotion mix. Students will learn how to effectively reach target audiences and consumers, 引起他们的注意, and influence their final purchase decisions. 旨在帮助学生发展必要的技能，设计和执行有效的营销和推广策略. 完成六个学分:
- MKT 4500 -促销管理
- MKT 4300 – Digital 市场营销 and Sales Strategies
服务参与跟踪
服务参与课程为学生提供向消费者提供高水平服务的培训，以及如何管理成功的服务组织. 该课程还为学生提供了如何成功衡量和评估所提供服务的卓越性的培训. 本课程为学生在各种面向消费者的角色(包括企业和商店级零售)的职业生涯做好准备, 休闲活动, 金融机构, 专业的销售管理. 完成六个学分:
- MKT 4200 -服务营销
- MKT 4550 – Achieving Customer Satisfaction and Service Excellence
市场与社会轨迹
培养对当今推动国际商业的营销原则和在塑造全球经济中发挥作用的社会人口因素的理解. Through knowledge of the major issues facing global marketing managers, 学生将学习在当今商业世界中战略性地接近和管理国际营销活动，并在市场中利用可持续实践. 完成六个学分:
- MKT 3400 -非营利性营销
- MKT 4100 – Special Topics in 市场营销: Sustainability 市场营销
- 市场营销4410 -国际营销
渠道关系跟踪
渠道关系课程为学生提供管理企业对企业功能的培训. 该课程还训练学生管理企业对企业合作伙伴关系中各种利益相关者之间的关系. 本课程为学生在包括组织采购在内的各种企业对企业职能部门的职业生涯做好准备, 物流, 供应链管理. 完成六个学分:
- MKT 4040 – Logistics and Supply Chain Management
- MKT 4250 – Business to Business 市场营销
研究 & 分析轨迹(仅限许可)
研究和分析课程为学生提供了开展各种形式的初级市场研究和丰富数据分析的广泛培训. Students will also develop the ability to manage the 研究 and 分析 process, and to turn information into useful business intelligence and insights. This track prepares students for careers in marketing 研究, 分析, or insights across both service provider and client-side functions. 完成六个学分:
- 3440 -消费者研究
- MKT 4700 -市场分析
- MKT 4940 – Independent 研究: Consumer 研究 Center
学生活动
Since we know that hands-on experience is the best way to learn, our students are encouraged to participate outside of the classroom in a variety of activities.
AMA Competitions and International Collegiate Conference
美国市场营销协会的newbb电子平台分会全年为学生提供参加各种竞赛的机会，每年春天还会参加在新奥尔良举行的年度国际大学会议. OU-AMA章节允许您练习在戏剧性地改变职业前景的重要技能，这正在改变营销人员做生意的方式.
穆卡帕头全国比赛
穆卡帕头(全国营销荣誉协会)的会员有机会参加每年举办的全国比赛. newbb电子平台穆卡帕头分会的个别成员赢得了涉及作文的全国比赛, 照片, and taglines since the chapter was started in 2012.
全国大学生销售比赛
Through the Ralph and Luci Schey销售中心, you can participate in the 全国大学生销售比赛 (NCSC). This is the first and largest sales competition in the country. NCSC hosts top collegiate sales students and faculty from elite university sales programs. 学生们参加销售比赛，也有机会与潜在的雇主建立联系.
全国销售挑战
攻读销售证书的学生可以参加在新泽西州举行的RBI全国销售挑战赛. 来自全国各地的顶尖销售学生与大公司的代表见面，参加一场激动人心的销售比赛，旨在磨练销售技巧, 获得有价值的知识, 建立联系.
俄亥俄州杯
作为一种内部竞争, 俄亥俄杯为有竞争力的学生提供了与潜在雇主建立联系的独家机会, 并争夺大奖.
俄亥俄州数字营销机构
俄亥俄州数字营销机构(ODMA)成立于2021年，旨在培养学生，为毕业后从事数字营销行业做好准备. The agency is a student-driven agency, built upon four pillars of excellence. Those pillars include career readiness, education, networking, and real-world experience. ODMA的学生有机会在每周的会议上学习具体的数字营销策略, network with professionals in the industry, and have opportunities to work with and for live clients.
是
是 (PSE) is the only national co-ed professional fraternity in the fields of sales, 营销与管理. 然而，它是对所有专业开放的. PSE为其成员提供了通过体验式学习获得实践经验的机会, participate in conferences both regionally and nationally, and network with professionals through PSE’s corporate partner program.